Preparing Your Experience
Uniting Odisha's Travel & Tourism Associates
Founded in 2008 with a humble beginning during a friendly game of gully cricket among a handful of travel professionals, EKTTA (Enterprising Knot of Travel & Tourism Associates) has evolved from a close-knit social circle into a dynamic and enterprising association representing the travel trade community of Odisha.
Over the years, EKTTA has grown into one of the largest unified platforms in the state’s travel and tourism sector, bringing together agencies, entrepreneurs and allied professionals under a common vision of collaboration and collective progress.
The association works towards creating a supportive and professional environment where members stay connected, informed, and united in addressing industry challenges while contributing to the overall growth of tourism.
Through workshops, industry interactions, and empowerment initiatives, EKTTA continuously strives to enhance the capabilities of its members and promote Odisha’s potential across outbound, domestic, and inbound markets.
To be Odisha’s most respected and progressive travel trade association — strengthening our fraternity through unity, innovation, professional excellence, and collective prosperity.
To empower our members with knowledge, ethical standards, and industry best practices, enabling them to deliver world-class travel and tourism services while consistently exceeding customer expectations. EKTTA is committed to fostering sustainable growth, professionalism, and responsible development within the travel trade community.
Apolitical in Nature
Neutral in Thought
Ethical in Practice
Social in Development
These guiding values define EKTTA’s character and its responsibility towards the fraternity and the broader tourism ecosystem.
To provide a collaborative platform where members can share industry trends, knowledge, and best practices while staying united in purpose.
To enhance service standards, ethical practices, and operational competence through guidance, training, and continuous learning.
To uphold high ethical standards and protect the interests of both tourists and travel professionals.
To represent the travel trade before Government bodies and relevant forums, and work closely with authorities to promote tourism.
To educate and equip members through meetings, workshops, and seminars to meet present and future industry challenges.
To establish and maintain professional standards, and assist in resolving disputes within the fraternity.
To collect, analyse, and disseminate relevant tourism information for members’ growth and guidance.
To promote social welfare initiatives and encourage cultural, educational, and community-building activities among members and their families.
To encourage digital adoption, technology integration, and innovative practices within the travel trade to enhance competitiveness and global reach.
This is where it all begun
EKTTA’s maiden gathering in 2008 was held at Dhauli Giri, a historic landmark on the outskirts of Bhubaneswar, known as the site of the historic Kalinga War that transformed Emperor Ashoka from a conqueror into a messenger of peace. Beneath the iconic Shanti Stupa (Peace Pagoda), symbolising harmony and unity, travel professionals came together for a picnic and friendly cricket match, unknowingly marking the beginning of a collective journey. What started as informal fellowship at this hill of transformation gradually evolved into a structured and recognised association. Just as Dhauli represents reflection and renewal, it became the silent witness to the emergence of a unified travel trade fraternity in Odisha.
Explore our Evolution ➜